Episode 34

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Published on:

11th Feb 2026

HOW TO KEEP YOUR BRAND GOING FOR 58 YEARS

Building a brand is easy. Keeping it trusted for 58 years is the real challenge.

In this episode, Gigi Mercado shares the values, discipline, and customer-first mindset that helped La Fe Roofing stand the test of time. From leadership and legacy to quality and consistency, she reveals what it really takes to sustain a family business across generations.

A short but powerful conversation on resilience, reputation, and building a brand that lasts.

Tune in to learn how to grow a business people trust — year after year.

Listen for free

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About the Podcast

Christian Contractor
Positively Impacting The World Through The Abundance We Create Together
Scale Your Residential Contractor Business in God's Name So That You Can Positively Impact The World Around You.

On The Christian Contractor Podcast, expect to learn tactics and strategies residential contractors have used to scale to 7, 8, 9-figures and beyond in a way that is God honoring, life-breathing, and impact-driven.

Prepare for the death of your ego, selfishness, pride and greed, and the birth of a new passionate fire that is God's vision for you and your organization.

About your host

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Brandon Guthrie

Brandon Guthrie is the founder and owner of Dream Design Labs, Inc a California-based digital marketing agency that helps Kingdom-driven residential contractors scale from 7, 8, 9-figures and beyond, empowering them with the influence they need to make a positive impact on their community and the world at large.

Brandon had early success as a digital marketer and used his fast profits to rent luxury sports cars and fancy bachelor pads. When his beginner’s luck inevitably ran out, he lost everything and was forced to face the pain, humiliation and embarrassment of moving back into his parent's spare bedroom. Aware of what was possible and armed with this valuable lesson in humility, Brandon shifted his focus away from personal gain to an obsessive drive to honro God, and master the craft of digital marketing and deliver undeniable value to his clients.

Today, Dream Design Labs has received multiple Two-Comma X Club awards from ClickFunnels — an award given to users who drive $10 million in revenue from a single marketing funnel. Additionally, Brandon is the founder and host of The Christian Contractors Podcast.